# Ashfaque Hoque

> Senior product designer and AI-focused product builder. This site is styled as a working Windows-98-style desktop OS ("AshOS") rather than a conventional page — every folder icon opens a real, independently linkable page.

## Core pages
- [Home](https://ashfaquehoque.com/): the desktop itself, an overview of all sections
- [Work](https://ashfaquehoque.com/work): case studies — what shipped, and what it moved
- [About](https://ashfaquehoque.com/about): who's behind the work
- [Blog](https://ashfaquehoque.com/blog): writing on product design, AI-driven product work, and building things
- [Contact](https://ashfaquehoque.com/contact): get in touch

## Off-duty
- [Coffee](https://ashfaquehoque.com/coffee): coffee recipes, gallery, instruments
- [Perfume](https://ashfaquehoque.com/perfume): a 112-bottle fragrance collection

## Blog posts
- [How to Dial In Espresso at Home: A Beginner's Guide](https://ashfaquehoque.com/blog/dialing-in-espresso-at-home): A practical, no-nonsense walkthrough of dialing in espresso — ratio, grind, and the six-step loop that actually gets you a good shot.
- [Pour-Over vs French Press: Which Brew Method Is Right for You](https://ashfaquehoque.com/blog/pour-over-vs-french-press): Pour-over and French press use nearly the same ratio but land in completely different cups. Here's what actually separates them — and how to pick.
- [Understanding Coffee Roast Levels: Light, Medium, and Dark Explained](https://ashfaquehoque.com/blog/coffee-roast-levels-explained): Roast level shapes flavor, acidity, and even caffeine density more than most people realize. Here's what each stage actually does to the bean.
- [Fragrance Notes Explained: Top, Middle, and Base Notes](https://ashfaquehoque.com/blog/fragrance-notes-explained): A perfume isn't one smell — it's three layers unfolding over hours. Here's how top, middle, and base notes actually work.
- [How to Make Perfume Last Longer: Application Tips That Work](https://ashfaquehoque.com/blog/how-to-make-perfume-last-longer): Most people apply perfume in a way that guarantees it fades fast. Nine small, evidence-backed changes that meaningfully extend how long a fragrance lasts.
- [How to Build a Signature Scent Wardrobe](https://ashfaquehoque.com/blog/building-a-signature-scent-wardrobe): One fragrance for every occasion is a myth. Here's how to build a small, intentional rotation that actually fits your life.
- [The Pomodoro Technique: Does It Actually Work?](https://ashfaquehoque.com/blog/pomodoro-technique-does-it-work): 25 minutes on, 5 minutes off — one of the most popular productivity methods ever. Here's what the research actually says about it.
- [Building a Second Brain: Note-Taking Systems Compared](https://ashfaquehoque.com/blog/building-a-second-brain-para-zettelkasten): PARA and Zettelkasten solve two different problems — organizing information and generating ideas. Most people only need one. Here's how to tell which.
- [Deep Work in a Distracted World: A Practical Guide](https://ashfaquehoque.com/blog/deep-work-in-a-distracted-world): Deep work needs long, uninterrupted blocks — the opposite of how most calendars and notification-filled days are built. Here's how to actually protect it.
- [Time Blocking vs To-Do Lists: Which Productivity Method Wins](https://ashfaquehoque.com/blog/time-blocking-vs-to-do-lists): A to-do list tells you what to do. Time blocking tells you when. Most people need both — but usually lean too hard on the wrong one.

## Machine-readable
- [Sitemap](https://ashfaquehoque.com/sitemap.xml)
- [RSS feed](https://ashfaquehoque.com/rss.xml)